WHAT IS SEARCH ENGINE OPTIMIZATION (SEO) AND ITS IMPORTANCE FOR DEALERS AND OEMs

Table of Contents
Introduction
What is SEO?
SEO Types
SEO on Page for web development
 

Starting a Dealers or OEMs business? Been around for a long time and you have no idea how to digitalize your business? Looking to reach a wider audience? Because we want you to understand how essential SEO is for your company, here at TurnKey Web SolutionsTM we created this blog for you. We explain what it consists of and why the website may need it. Our SEO packages are a special tool to capture potential customers. In many cases, the SEO factor is of vital importance.
In this article, we will see what SEO is and some key elements to understand how it influences web development and what its role is in a marketing and communication strategy.

What is SEO?

Behind the acronym, SEO is the definition of Search Engine Optimization. Whether it's Google, Bing, Yahoo! And many others, these search engines or search engines are the main sources of access to information on the Internet. 
When a user wants to know which is the capital of a country, to know about which companies offer motorcycles, machinery, and more that are in their city, or wants to know the characteristics of custom website development, the first point of contact is usually a Search Engine. In more than 90% of cases that search engine is Google.

Understanding this, the next question is: How does Google organize the results it offers us when we do a search? 

Among many other factors that we will explain in detail later, the search engine takes into account concordance (does the website respond to the user's search?) and authority (is it a website with a reputation/prestige to respond to the search?) The task of an SEO is to make a web page reach all the characteristics that the search engine understands as necessary and get it to appear as high as possible in the results.
Why is it essential to appear in the first positions? The first search result gets more than a third of user clicks. Only the first three results account for more than half of the clicks (each Google page shows 10 organic results, without taking into account advertising, rich results, etc). A page that is not positioned on the first page of Google directly does not exist for users. If the visibility or business model of a company/brand/organization depends to a large extent on the network, it is evident that appearing in the highest positions for critical searches is essential.

SEO Types

On-page SEO
We understand as SEO on page all those actions we do to optimize a website: web architecture, content hierarchy, loading speed, adaptation to different devices, indexability...
Web development and design have a great responsibility in this type of SEO since most elements depend on their good work
.
Off-page SEO
We refer to external factors that affect positioning such as having a network of relevant and quality links pointing to a website. Each link is understood by search engines as a recommendation, and if these links come from authoritative websites, the website will receive a transfer of authority that will serve to improve its positioning.

SEO on page for Web Development

We now focus on on-page SEO, since it is the one in which web development has the most to contribute. Web development and design have to serve so that the search engine understands that the website is the most appropriate to respond to the needs of the user and places it in the first positions of its results. 
What elements should be taken into account in web development? Let's see the most important ones.

Website Architecture:

It is the structure of the website, the different sections that compose it, and the importance of each one of them. The main page, the blog, the store, the categories… All these elements.
Titles and Goals
Each page on a website should have a unique title and description. They are the two most prominent elements that a search engine shows in its results index on a website.

Mobile First

The mobile phone has become the main Internet browsing device for the majority of users, an issue that makes it very important that the website is developed under the Mobile First precepts. In other words, the development and design approach must first take into account consumption from a mobile device and from there adapt to higher screen resolutions (tablets and desktop devices).
Web design and development should focus on the organization of the elements, the font size, the optimization of images and videos, and the non-inclusion of any non-critical element for the resolution of the user's need.
For example, the loading speed is primordial. Most users abandon a website if it takes more than 3 seconds to load.

UX/UI

When we talk about UX we refer to the user experience. The design and development should focus on solving the user's need in the simplest and fastest way possible and also generate positive emotions in the user. The loading speed influences the UX, a good web architecture definitely influences the UX, and the development of a comfortable, versatile, and secure payment gateway in an Ecommerce favors the UX.
For its part, the UI or user interface attends to all the visual elements. The UI focuses on the functionality of the different elements and how they serve to satisfy the user's purpose: the colors, the typography, the organization of the different elements, and the texts.

Potential customers and target audience

An SEO positioning service always starts from the analytics of the website, of the company’s goals and products, determining which may be the keywords that can best go with the business, and from there work on the management of a target audience profile following values such as location, purchasing power, age, navigation devices, and up to a hundred variables that today can be measured and optimized.

Then, the website is optimized so that the target audience and those keywords are the goals of the digital marketing strategy. In other words, for a Dealer’s company, it is important to invest in web positioning, because it allows it to attract exactly the user or the audience that is interested in its products or services, apart from doing it with the correct keywords, with which it will surely surpass in positions to your direct competitors, especially if they don't invest as wisely in SEO.

Brand awareness and digital trust

Buying online is not so easy for all users, everyone must start from the generation of trust that a brand must present. 
Some brands decidedly don't take the real importance of it, while those that do invest in SEO take advantage of a team of experts’ knowledge to bolster their online presence, so people know their name, their products, and services, and associate search keywords with their company specifically.
This then allows people to relate products-brand or services-brand, thanks to positioning not only in search engines or in Social Media but also in the minds of clients. In this way, even if a sale is not closed in the short term, as soon as they need it, that potential customer will think of said brand beforehand because it will have already given them confidence in its presence and the ease of finding it when they want certain products or services.

Given the digitalization of companies, thinking about success or commercial growth without a good investment in SEO positioning for Dealers and OEMs is almost impossible. Contact us here at TurnKey Web SolutionTM to learn more about our Dealer and OEM SEO packages.